The Marketing Big SecretWhat I’ve learnt from working with over 250 clients since 2006 is that amongst all the complexity, online marketing boils down to two things: there are people that need things and there are people that have things. Simple.
It’s bridging the gap that’s the fun part. And contrary to what most will sell you, the golden answer isn’t about the latest tool or a single marketing channel, it comes down to relentlessly pursuing exactly what the customer really wants.
I hold this same belief with everyone I work with. I’m not in the business of just driving you leads, or boosting your conversion rate, my sole aim is to help you get to your endpoint by untangling everything that’s on the way.
So that's it. I wasn't kidding about the "short and sweet".